MLM - The Most Advanced Method of Sale

It is one of the fastest trending, but causes and misunderstanding. Many see MLM as a fashion wave of the eighties, but its significance is far greater. Companies that use this method of marketing in the nineties have turnover of more than 100 billion dollars a year. The purpose of this article is to demonstrate with examples and illustrations what this MLM. More. You will understand how effectively repeat effectively explain to others what MLM. The guide was written to help prepare your business partners. Therefore summarized information presented here, which would serve as their initial launch. Fale Don (Don Failla) work without interruption on "Lessons on the napkin" since 1973 This article is built on the foundation of its work.

Before you meet with more detailed background material, let's answer the most frequently asked question: What is MLM? In this article I use the terms MLM and Multi-Level Marketing (multilevel marketing). The word "marketing" means the movement of goods from the producer to the consumer. Term "Multi-Level" (multi) is the system of encouraging people moving goods to the consumer. "Multi" (many) means "more than one". "Level" means more like "generation". Therefore, this system could easily be called "Multi Generation Marketing" (selling through several generations). However Let me stop the phrase "Multi-Level" as the most popular. Indeed, it is so common that it now has become a stamp, though undeserved. So many new structures MLM invent names for their other systems on sale: eg "Uni-Level Marketing" (tier sales) or "MLM Network Marketing" (sales through networking). In fact, there are three main ways of selling goods:

1. Retail (I'm sure is familiar to anyone): department store shop "Fruit-vegetable" food, where you can stop and buy something.

2. Direct sales - as it includes insurance, selling cosmetics, season tickets, etc.

3. Multiple Sales MLM, Multi-Level Marketing. This form of marketing is not to be confused with the other two, especially in direct sales which erroneously attributed to MLM.

The fourth way for sale - mail order can be assigned to the system MLM, but is a more direct sales.

The fifth way to sell, which is also often confused with MLM is the so-called Ponzi scheme. The fact is that such transactions are illegal pyramid. The main reason is that this system is not adapted to move the MLM products. If there is no movement of goods do not have to talk about marketing, especially for the multi. It is thus mnogostepennostta is typical, but in any case, and marketing.

The main misconception stems from the fact that people do not understand the difference between MLM and direct sales. Had to think that MLM structures represent direct sales program, including visits to private homes. That must have been your first impression, and when the agent has phoned at your door offering to sell you something.

But there are several features that distinguish multilevel marketing from retail and direct marketing. The   mostcharacteristic is the fact that you'rein MLM due to personal interest, but never own. And since it isthedriving force it, you buy a product from the company they represent, at wholesale prices. At first, manypeople do in such a company just tobe able to buy goods at wholesale prices. Subsequently, most are "serious".

Since buying goods at wholesale prices, you can sell it if you want, at retail prices and thus make a profit / 20% /. Misunderstanding associated with MLM, comes from the notion that have to sell in order to succeed. There are some companies that require a certain quota of retail to be able to get a discount. Sayles In Royal Interneshinal (RIS), if you want you can sell, but mostly your organization is working to bring real tangible success.

WARNING: Strive to be selling is a natural result of your organization's work. Many have suffered from the fact that they have approached the issue from the other side - trying to organize their work, focusing on the sale. Read the article from beginning to end, you will understand why this system does not work. In 95% of the people the word "sale" causes negative associations. Upon MLM should not be sold in the traditional sense. Nevertheless there must be movement of goods. Otherwise no one will get money. Sale don Fale determined by inverting the man to sell him something he does not need. Let me repeat:

There must be movement of goods, otherwise nobody will not be paid.
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